We translate inherited craft and aesthetics into value for the present.
We build the markets that let Japan's culture carry forward to the next generation.
Where we stand now
Daruma is the first cultural icon we chose to work with. Translating its form, its ritual and its craftsmanship into value for the modern market is where YUTORIA is focused today.
More about darumaBusiness
Planning, production and growth of daruma brand YOHΛKU TOKYO — a lifestyle brand re-editing daruma culture with a contemporary sensibility.
Visit YOHΛKU TOKYO
Custom daruma production for novelties and collaborations — color, design and packaging tailored from a single piece.
More about OEM
Wholesale partnerships with hotels, retailers and overseas buyers — with a track record across select shops, museum shops and international retailers.
Wholesale inquiries
Editorial direction and operation of Daruma Times — reporting on daruma’s history, origins and makers to tell its story as culture.
Visit Daruma Times
The Makers
Not making the same object twice, but carrying forward the same value. Each daruma is painted by hand, curve by curve — the subtle variation between pieces is exactly what a machine print cannot give you.
Journal
Visiting the workshops, listening to the makers, recording daruma as it lives today. Daruma Times is our dedicated media opening up Japanese culture through daruma.
About
In the longer term, we're building a hub for Japanese culture — translating the essential value of tradition into contemporary language and experience, and implementing a system where the culture industry can sustain itself.
| Company | YUTORIA Inc. |
|---|---|
| Japanese name | 株式会社ユトリア |
| Representative | Yosuke Iwai |
| Address | 801 Plaza Nakano, 5-67-7 Nakano, Nakano-ku, Tokyo 164-0001, Japan |
| info@yutoria-inc.com | |
| Phone | 03-6822-4458 / 080-2266-2671 |
Contact
Wholesale, custom production, press inquiries — reach out any time. We welcome inquiries from buyers and companies worldwide.
Message sent
Thank you for reaching out. We'll reply within two business days.
